We are 100% focused on switching demand to cleaner, greener products, brands and business models

What we believe

If companies can’t make money by being clean and green, they won't do it.

And if they don't do it, we’ve had it.

So we help them make money in a green, clean way.

We capture Green Growth

Green Growth generates revenue and profit whilst reducing emissions and harm to people and nature.

We make big companies more sustainable and sustainable companies bigger.

What We Do

  • Green Growth Benchmarking

    We’ll tell you how ready for Green Growth you are and what you need to focus on

  • Business Model and Proposition Design

    We design and validate new sustainable propositions, products and business models

  • Demand-led Transition

    We give you a clear road map for a demand-led transition to Net Zero and help you take it to market

  • "Edenlab brought a welcome provocation to how we were thinking about long-term innovation. The outcome has been some really exciting new directions in R&D capability.

    Elizabeth Redding, Director, Homecare R&D, Unilever

  • The team did a brilliant job challenging our cross-functional teams to reframe the carbon challenge into a growth opportunity. Would highly recommend for any team looking to get some traction on their sustainability journey.

    Tom Hickton, Category Director, EDP, Marketing, Danone UK & Ireland

  • EdenLab designed and ran a series of sprints that not only opened our eyes to new possibilities but also inspired our leadership team to make a practical start on the journey.

    Bart Quinton-Smith, Managing Director, TUI

  • “Leo helped us make sense of our ESG opportunities, organising our thoughts and delivering us a really compelling and competitive Sustainability platform”

    Chris Wildish
    European Director Digital, Kellogg’s

  • “EdenLab helps us uncover the commercial upside in sustainability, their focus on the 'So What?' of ESG is really refreshing.”

    Emma Reid,
    Chief Sustainability Officer, Simba Sleep

  • “For breakthrough thinking that really drives business results, ask for Leo.”

    Michelle Emerson
    Chief Marketing Officer, Barbri Global

More about Green Growth

EdenLab founder Leo Rayman talks about how innovation and demand switching will get us to the post-carbon world faster.

Talk to us